Advancing a Mobility as a Service: Lessons Learned from Leading-Edge Public Agencies

Project Description

Mobility as a Service presents the opportunity to comprehensively shift how people travel – from personal vehicle ownership to a marketplace offering integrated trip planning, fare payment, and behavioral incentives. Increasingly, major private mobility providers, such as Uber and Lyft, are demonstrating their ambitions to be one-stop shops for urban mobility. Yet, when it comes to equity, accessibility, affordability, and use of public roadways, it is likely not in the best interest of the public to have purely privatized mobility. This project will help shape how public agencies should advance Mobility as a Service to help achieve societal goals. Project will research the Mobility as a Service market trends in North America and will identify key success factors of Mobility as a Service programs promoted by the public transportation authorities through in-depth interviews. Based on the analysis above, project will develop policy recommendations on how King County Metro should partner with private mobility service providers.