Date: June 16, 2023
Author(s): Brittany Montaño
Abstract
Mayor Garcetti launched the temporary Al Fresco Program in the City of Los Angeles to allow outdoor dining to support economically distressed eateries in response to the COVID-19 Pandemic and stay-at-home orders. Since the program’s inception, the City of Los Angeles has had a goal of a 50% participation rate in disadvantaged communities. The report aims to explore barriers disadvantaged communities face to apply to the L.A. Al Fresco program and finds solutions to increase program participation in these communities. The researcher conducted an eligibility survey of 7 and from that group 5 in-depth interviews with food and beverage establishment owners to understand the barriers to participating in the L.A. Al Fresco Program and the impact of COVID. Along with qualitative analysis, the report found that 27% of active eateries in the City of Los Angeles currently participate in the L.A. Al Fresco program. Interviewees expressed how they are still recovering economically from COVID-19, which has been compounded by inflation, leaving no interest in expanding their business through outdoor dining. The report recommends that the L.A. Al Fresco Program create a small restaurant outreach strategy through an L.A. Al Fresco ambassador program and develop partnerships with local economic development organizations to increase specialized support services for small businesses in under-invested communities to ensure access to the program without barriers.
About the Project
This capstone project was completed in partial satisfaction of the requirements for the degree Master of Urban & Regional Planning at the UCLA Luskin School of Public Affairs.