Date: June 16, 2023
Author(s): Graham Rossmore
Abstract
The temporary L.A. Al Fresco outdoor dining program provided crucial support to restaurants, bars and cafes during the COVID-19 pandemic. This research performs an economic analysis of the program, comparing parking meter revenue with sales tax revenue and compares treatment corridors with Al Fresco to control corridors without Al Fresco. Results show the program has been successful in keeping more than 80% of businesses open during the pandemic. Treatment corridors with Al Fresco generated an increase of $12 million in gross sales in 2022 compared to 2019. The City of Los Angeles stands to benefit economically and socially by transitioning into a permanent L.A. Al Fresco program.
About the Project
This capstone project was completed in partial satisfaction of the requirements for the degree Master of Urban & Regional Planning at the UCLA Luskin School of Public Affairs.